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Privacy Policy
True Form Construction Inc.
Last Updated: April 16, 2026
1. Introduction
True Form Construction Inc. (“True Form Construction,” “we,” “us,” or “our”) is committed to protecting the privacy and personal information of our clients, website visitors, and all individuals who interact with our business. We provide residential and commercial renovation services throughout the Greater Toronto Area, operating from 305 Lesmill Rd, North York, ON M3B 2V1.
This Privacy Policy explains how we collect, use, disclose, retain, and protect your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), and all applicable Ontario and federal privacy laws.
By using our website (trueformreno.com), contacting us, requesting a quote, or engaging our renovation services, you acknowledge that you have read and understood this Privacy Policy.
2. Privacy Officer
True Form Construction has designated the following individual as our Privacy Officer, responsible for overseeing compliance with this policy and applicable privacy legislation:
Privacy Officer: Eric Kotlyar
Phone: (416) 854-1064
Email: info@trueformreno.com
Address: 305 Lesmill Rd, North York, ON M3B 2V1
If you have any questions or concerns about this policy or our handling of your personal information, please contact our Privacy Officer using the details above.
3. Information We Collect
We collect personal information that is necessary for providing our renovation services, managing our business operations, and improving your experience. The types of personal information we collect include:
3.1 Information You Provide Directly
- Contact information: full name, phone number, email address, mailing address
- Project details: property address, renovation requirements, design preferences, room dimensions, photos of your space, budget range
- Financial information: payment details for invoicing and deposits (processed through secure third-party payment providers)
- Communications: emails, phone call notes, text messages, and other correspondence related to your project
- Feedback and reviews: testimonials, Google reviews, and satisfaction survey responses
- Property photos: before-and-after images of completed renovation projects (collected only with explicit written consent)
3.2 Information Collected Automatically
When you visit trueformreno.com, we may automatically collect:
- Device and browser information: IP address, browser type and version, operating system, device type
- Usage data: pages visited, time spent on pages, referring URLs, click patterns
- Cookies and similar technologies: session cookies, persistent cookies, and tracking pixels (see Section 8 for details)
4. How We Use Your Information
We use the personal information we collect for the following purposes:
| Purpose | Description |
|---|---|
| Service delivery | Preparing quotes, managing renovation projects, scheduling consultations, and communicating project updates |
| Client communication | Responding to inquiries, providing estimates, sending project status updates, and following up after project completion |
| Business operations | Invoicing, payment processing, contract management, scheduling subcontractors, and maintaining project records |
| Legal and regulatory compliance | Complying with Ontario Construction Act requirements, WSIB obligations, municipal permit records, and HCRA regulations |
| Marketing (with consent) | Sending newsletters, promotional offers, or project inspiration emails — only with your explicit opt-in consent under CASL |
| Website improvement | Analyzing website traffic and user behaviour to improve site functionality and content relevance |
| Portfolio and testimonials | Displaying before-and-after project photos and client testimonials — only with explicit written consent |
5. Legal Basis for Processing (PIPEDA Principles)
Under PIPEDA, we process your personal information based on one or more of the following grounds:
- Consent: We obtain your informed consent before collecting, using, or disclosing personal information, except where the law permits or requires otherwise.
- Contractual necessity: Processing is necessary to perform a renovation contract or respond to your pre-contractual requests (e.g., providing a quote).
- Legal obligation: We are required to retain certain records under Ontario’s Construction Act, tax legislation, WSIB regulations, and other applicable laws.
- Legitimate business interest: Processing is necessary for our legitimate business purposes (e.g., fraud prevention, improving our services), provided it does not override your privacy rights.
6. Third-Party Disclosure
We do not sell, rent, or trade your personal information to any third party. We may share your information with the following categories of service providers, solely for the purposes described in this policy:
| Category | Examples | Purpose |
|---|---|---|
| Analytics | Google Analytics (GA4) | Website traffic analysis, user behaviour insights |
| Advertising | Meta Pixel (Facebook/Instagram), Google Ads conversion tracking | Measuring ad performance, remarketing to website visitors |
| CRM / Project Management | HubSpot, Jobber, or equivalent tools | Managing client relationships, project scheduling, invoicing |
| Payment processing | Stripe, Interac e-Transfer, or equivalent | Secure processing of deposits and payments |
| Email marketing | Mailchimp, HubSpot, or equivalent | Sending marketing communications (CASL-compliant, opt-in only) |
| Subcontractors | Licensed trades (plumbing, electrical, HVAC) | Performing specialized renovation work at your property |
All third-party service providers are contractually obligated to protect your personal information and may only use it for the specific purposes for which it was shared. Some of these providers may store or process data outside of Canada (e.g., Google and Meta operate servers in the United States). By using our services, you acknowledge that your information may be transferred to and processed in jurisdictions outside Canada, which may have different privacy laws.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law:
| Data Type | Retention Period | Reason |
|---|---|---|
| Project contracts and invoices | 7 years after completion | CRA tax requirements, Ontario Construction Act |
| Client contact information | Duration of relationship + 2 years | Warranty support, follow-up service |
| Quote requests (unconverted) | 12 months | Follow-up and business analysis |
| Website analytics data | 26 months (GA4 default) | Traffic and conversion analysis |
| Marketing consent records | Duration of consent + 3 years | CASL compliance proof |
| Portfolio photos | Until consent is withdrawn | Marketing and portfolio display |
When personal information is no longer required, we securely delete or anonymize it using industry-standard methods.
8. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site performance. The following types of cookies may be placed on your device:
- Strictly necessary cookies: Required for the website to function properly (e.g., session management, security). These cannot be disabled.
- Analytics cookies: Google Analytics (GA4) cookies that help us understand how visitors use our website, which pages are most popular, and where traffic originates. Data is anonymized where possible.
- Advertising cookies: Meta Pixel and Google Ads cookies used to measure advertising effectiveness and deliver relevant ads to users who have visited our website (remarketing).
Managing cookies: You can control or delete cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being placed. Please note that disabling cookies may affect the functionality of certain website features.
9. CASL Compliance (Anti-Spam)
True Form Construction complies with Canada’s Anti-Spam Legislation (CASL) for all commercial electronic messages, including marketing emails, newsletters, and promotional text messages.
- Express consent: We will only send you marketing communications if you have explicitly opted in (e.g., by checking a consent box on our quote form or subscribing to our newsletter).
- Implied consent: If you have an existing business relationship with us (e.g., an active or recently completed renovation project), we may contact you regarding related services for up to 2 years after the relationship ends, or 6 months after an inquiry, as permitted by CASL.
- Unsubscribe: Every commercial message we send includes a clear and functional unsubscribe mechanism. We will process all unsubscribe requests within 10 business days.
- Identification: All commercial messages identify True Form Construction as the sender and include our contact information.
10. Your Privacy Rights Under PIPEDA
Under PIPEDA, you have the following rights regarding your personal information:
- Right of access: You may request a copy of the personal information we hold about you. We will respond within 30 days of receiving your request.
- Right of correction: You may request that we correct any inaccurate or incomplete personal information.
- Right to withdraw consent: You may withdraw your consent for us to collect, use, or disclose your personal information at any time, subject to legal or contractual restrictions. Withdrawal of consent may limit our ability to provide certain services.
- Right to deletion: You may request that we delete your personal information, subject to our legal retention obligations (see Section 7).
- Right to complain: If you are not satisfied with our response to a privacy concern, you may file a complaint with the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca or by calling 1-800-282-1376.
To exercise any of these rights, please contact our Privacy Officer at info@trueformreno.com or (416) 854-1064. We may require identity verification before processing your request.
11. Before-and-After Project Photos
True Form Construction may photograph completed renovation projects for use in our marketing portfolio, website, social media, and advertising materials. We recognize that images of your property may constitute personal information under PIPEDA.
- Written consent: We will obtain your explicit written consent before photographing your property for marketing purposes.
- Scope of use: The consent form will specify how and where photos will be used (e.g., website, Instagram, Google Ads, print materials).
- Withdrawal: You may withdraw your photo consent at any time by contacting our Privacy Officer. We will remove your photos from our marketing materials within 30 days, to the extent technically feasible.
- Anonymization: We do not publish your name or exact address alongside project photos unless you provide separate, explicit consent.
12. Security Measures
We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including:
- SSL/TLS encryption on our website (HTTPS) for all data in transit
- Restricted access to personal information on a need-to-know basis
- Secure cloud-based storage with encryption at rest for digital records
- Regular review of our security practices and third-party service providers
- Staff training on privacy and data protection responsibilities
While we take reasonable precautions, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the highest practical standard.
13. Children’s Privacy
Our services and website are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child under 18, we will promptly delete it. If you believe a child has provided us with personal information, please contact our Privacy Officer immediately.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or privacy standards. When we make material changes:
- We will update the “Last Updated” date at the top of this page.
- For significant changes, we will post a notice on our website.
- If we have your email on file and the change materially affects how we handle your information, we will notify you by email.
Your continued use of our website or services after a policy update constitutes acceptance of the revised policy. We encourage you to review this page periodically.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:
True Form Construction Inc.
Attn: Eric Kotlyar, Privacy Officer
Address: 305 Lesmill Rd, North York, ON M3B 2V1
Phone: (416) 854-1064
Email: info@trueformreno.com
Website: trueformreno.com
This policy has been prepared in consideration of PIPEDA (S.C. 2000, c. 5), CASL (S.C. 2010, c. 23), and Bill C-27 (Consumer Privacy Protection Act). This document does not constitute legal advice. True Form Construction recommends consulting a licensed Canadian privacy lawyer for legal guidance specific to your situation.